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This document was last updated January
21, 2004
At Southwest, we are committed to protecting your privacy.
You can travel through most of our site without giving
us any information about yourself. But sometimes we
do need information to provide services that you request,
and this statement of privacy explains data collection
and use in those situations. Please read the complete
Southwest Statement of Privacy.
Collecting your Personal
Information
We will ask you when we need information that personally
identifies you (personal information) or allows us to
contact you. Generally, this information is requested
when you are contacting us or setting up an account
through our product catalog. Personal information collected
by Southwest often is limited to basic contact information
but may include other information when needed to provide
a service you requested.
Use of your Personal
Information
We use your personal information for the following purposes:
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To make the site
easier for you to use by not making you enter your
personal information more than once. |
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To deliver services that you
request or purchase. |
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To help us create and publish
content most relevant to you. |
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To alert you to site updates,
special offers, updated information and
other new services from Southwest. |
We occasionally hire other companies
to provide limited services on our behalf, including
answering customer questions about products or services,
sending postal mail and processing registration forms.
We will only provide those companies the information
they need to deliver the service, and they are prohibited
from using that information for any other purpose.
Southwest may disclose your personal
information if required to do so by law or in the good
faith belief that such action is necessary to: (a) conform
to the edicts of the law or comply with legal process
served on Southwest or the site; (b) protect and defend
the rights or property of Southwest and its family of
Web sites, or (c) act in urgent circumstances to protect
the personal safety of users of Southwest, its Web sites,
or the public.
Control of your Personal
Information
When you register, or otherwise give us personal information,
Southwest will not share that information with third
parties without your permission, other than for the
limited exceptions already listed. It will only be used
for the purposes stated above.
Registering also allows you to tell us how or whether
you want Southwest to communicate with you. At the time
of your registration you set your preferences to be
contacted, or you can always tell us not to contact
you.
Southwest may send out periodic
e-mails informing you of technical service issues related
to a product or service you requested. You will not
be able to choose to unsubscribe to these mailings,
as they are considered an essential part of the service
you have chosen.
Access to your Personal Information
If you would like to review or revise information you
previously provided on an online form, or believe that
what we currently have on record is incorrect, you may
update your information in the Account section of this
website. There you will be able to:
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View and edit personal
information you have already given us at Southwest.
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Tell us whether you want Southwest
to send you email. |
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Set preferences
for using features on Southwest. |
Security
of your Personal Information
Southwest strictly protects the security of your personal
information and honors your choices for its intended
use. We carefully protect your data from loss, misuse,
unauthorized access or disclosure, alteration, or destruction.
Your personal information is never
shared outside the company without your permission,
except under conditions explained above. Inside the
company, data is stored in password-controlled servers
with limited access.
You also have a significant role in protecting your
information. No one can see or edit your personal information
without knowing your password, so do not share this
with others.
Use of Cookies
Southwest uses "cookies" to help you personalize
your online experience. A cookie is a text file that
is placed on your hard disk by a Web page server. Cookies
cannot be used to run programs or deliver viruses to
your computer. Cookies are uniquely assigned to you,
and can only be read by a web server in the domain that
issued the cookie to you.
One of the primary purposes of cookies
is to provide a convenience feature to save you time.
For example, if you register with Southwest sites or
services, a cookie helps Southwest to recall your specific
information on subsequent visits. This simplifies the
process of recording your personal information, such
as addresses, email, and so on. When you return to Southwest,
the information you previously provided can be retrieved,
so you can easily use the Southwest features that you
customized.
You have the ability to accept or
decline cookies. Most Web browsers automatically accept
cookies, but you can usually modify your browser setting
to decline cookies if you prefer. If you choose to decline
cookies, you may not be able to fully experience the
interactive features of the Southwest services or Web
sites you visit.
Changes to this Statement
Southwest will occasionally update this privacy statement.
When we do, we will also revise the "last updated"
date at the top of the privacy statement. For material
changes to this Statement, Southwest will notify you
by placing prominent notice on the Web site.
Contact Information
Southwest welcomes your comments regarding
this Statement of Privacy,
please contact us by email or postal mail.
Our Address
Southwest Plastic Binding Company
109 Millwell Court
Maryland Heights, MO 63043-2509
1-800-325-3628
www.swplastic.com
Email:
sales@swplastic.com
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